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Nepal E-Commerce Unit Economics Benchmark:
In the Nepali direct-to-consumer (D2C) market, Cash-on-Delivery (COD) failure and Return-to-Origin (RTO) rates typically range between 15% and 25% depending on delivery outside the Kathmandu Valley. When factoring in courier return charges (average NPR 100-150), aim for a realized marketing ROAS of at least 1.5x above your raw Break-Even ROAS to maintain healthy cash flow.
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